Los Angeles Apparel
2025

GUERRILLA MARKETING
ENVIRONMENTAL DESIGN
PROJECT MANAGEMENT Developed and produced guerilla marketing materials in the form of wheat paste posters, billboards, and in-store artwork to drive consumer anticipation for the summer 2025 opening of Los Angeles Apparel’s flagship store located in SoHo.

Developed architectural maps and elevations to scale, representing each wall in the 17,000 square foot retail space; translating the information into a “FigJam” (Figma) corresponding to each wall site to optimize collaboration between the design and merchandising teams to brainstorm and execute various potential arrangements of merchandise and artwork.